What makes or breaks your medical practice? For starters, it’s not the equipment you have in the room, the number of patients you see per day, or even your years of experience in the field. What matters most is how many new patients you can bring in per month, and it’s this metric that will ultimately decide whether or not your practice stays afloat in today’s highly competitive environment. To grow your medical practice, here are some concrete steps you should take right now.
Importance of Growing your Medical Practice
Imagine that you were a doctor. Wouldn’t it be nice to have an increasing number of patients coming into your office every day? What about being able to spend more time with each patient, rather than having to rush people in and out just so you can see them all? An increasing patient load means bigger profits for you! But what’s even better is that growing your practice can benefit everyone involved.
Patients get more personalized attention from a doctor who doesn’t have to rush through their appointments. They’ll leave happier and more satisfied with their care, which means you can build a better relationship and deliver a higher level of service. The same goes for your staff: they won’t have to work as hard to see patients or put in extra hours to manage them, because they’ll be able to take on new clients without stretching themselves too thin.
When it comes to growing your practice, you can take two main routes: attracting new patients through advertising or building relationships with existing ones. The good news is that you don’t have to do both depending on your approach, doing one of these might hurt your efforts to grow by doing the other.
What to Do Before Growing: Business Planning and Preparation
Are you prepared to grow your medical practice? The best time to prepare for growth is before it happens. Once you’ve decided that growth is in your future, there are several business planning steps to take first Put together a plan with goals and milestones. Define what success will look like and how you’ll measure success—then track those goals closely when they happen. Set up new roles and responsibilities ahead of time so everyone knows what they need to do next. Also, consider strategic partnerships and hiring if you don’t have enough time or people on your team to keep everything moving forward.
Steps to Grow your Medical Practice
It’s no secret that running a medical practice can be expensive and time-consuming. On top of that, if you aren’t getting new patients, your income will begin to shrink. Because of these challenges, many practices stagnate and never reach their full potential. But it doesn’t have to be that way. With good systems in place and strong lead generation strategies, you can grow your practice and make it one that both you and your patients are proud of.
1. Identify Your Target Market
If you can’t articulate who your target market is, your growth strategy will be imprecise and ineffective. Narrow down whom you want to target, what problems they face, and how you plan to solve them. Without a clear goal in mind, it’s difficult to attract new patients—and grow your practice—in a meaningful way.
If you’re unclear about your target market, it can be easy to get lost in all of your patients’ needs. However, if you start a practice where there is no demand for certain services, you’ll only frustrate yourself and possibly go out of business. Instead, figure out who specifically needs what you have to offer and go after them—that way, all of your decisions are based on proven data.
2. Learn What Motivates Your Patients
If you’re going to invest time and energy in trying to grow your practice, it’s important to know what motivates your patients. As a medical professional, you already know what they need: medical care. However, if you want them to pay attention to your marketing efforts and book additional appointments, you have to appeal to their wants as well as their needs.
Have you ever gone to a restaurant that was out of your favourite dish, but saw an amazing-looking alternative on the menu? Instead of picking it solely because it fills your nutritional needs, you order it because it also tastes great. The same goes for medical care: if you want to grow your practice, appeal to more than just patients’ needs.
3. Create A Compelling Value Proposition
If you’re looking to grow your medical practice, start by creating a compelling value proposition. When prospective patients walk into your office, they want to know what makes you different from everyone else. If they can’t easily recognize your specialty or appreciate how you stand out from other doctors in your area, they’ll likely head down to their local clinic or hospital for medical treatment.
Value propositions are statements that describe your practice’s unique selling proposition or USP. They not only help you highlight your strengths, but they also distinguish you from other providers in your field. You don’t need to reinvent the wheel to create a value proposition—rather, think about how you can best speak to your audience and show why you stand out from your competitors.
4. Get New Patients and Keep Them Coming Back.
Patients are half of any medical practice. If you can’t keep new patients coming in, or if they tend to bounce quickly, you won’t grow your practice very much—and will struggle to make a profit. To get more patients and keep them coming back, there are two key things you need to focus on: creating demand for your services and providing exceptional patient care.
The demand part is easy. To attract new patients, you need to be able to let them know that you exist—and create some buzz about your medical practice and what you do for patients. As for providing exceptional patient care, there are several ways that you can accomplish that too. For example, offering free consultations with no obligation will allow potential patients to try out your services before committing.
5. Nurture Relationships with Repeat Business
Make an effort to see patients again and again. Ask them how they’re doing—really listen—and tell them you’re happy to help however you can. Repeat customers are some of your best advertising, so do what you can to cultivate relationships with those who keep coming back for more. Your efforts will be rewarded when it comes time to ask for a recommendation or a positive.
Do what you can to let your patients know you’re genuinely happy they keep coming back. Even if it’s just stopping by their offices when they have an appointment—or better yet, when they don’t—you can tell them you were in town and thought it would be nice to say hello.
6. Grow Your Medical Practice Using an Effective Social Media Strategy
Social media is a great way to grow your medical practice. From Facebook to Twitter, to Instagram, and beyond—there are tons of ways that you can use social media to connect with potential patients, cost-effectively grow your practice, and even make some extra cash along the way.
Social media is nowadays one of your most valuable tools when it comes to growing your medical practice. You can share news, and provide information on treatments and ailments, all while reaching a wider audience than ever before. Here are some tips to help you get started with social media.
Like its business counterpart, there are many strategies for growing your medical practice. Of course, it is important to have a great product in place – you have to offer the best care possible, backed by the latest research and most up-to-date technology. But words of mouth rave reviews, ongoing education, and staying up-to-date with technology are also proven strategies.
1. How do I grow my medical practice?
Your best bet is to focus on improving the experience that patients have while they are in the office. Think of it this way: your goal is to have the patient leave with a feeling of satisfaction and gratitude, rather than to convince the patient that they need even more procedures done.
2. What do I need to grow my clinic?
You’ll need a strategy, some goals, and a good team behind you to grow your medical practice.
3. How do people find my clinic?
This will vary depending on your location, niche, and specialty. If you’re in a rural area or are new to a community, it can be helpful to have effective strategies in place for patient acquisition—that is, generating demand for your services
4. What marketing strategies will help me to grow my practice?
Four main pillars of marketing should be used to grow your medical practice: general marketing, local (or niche) marketing, social media, and lead generation.
5. How can I improve the patient experience to attract more new patients?
There are a few ways you can work towards improving your client’s experience; Maintain clean, tidy, and organized waiting for areas, be courteous, kind, and friendly in all interactions with clients, Provide up-to-date medical information on procedures for patients