Today, doctors and medical practitioners have to navigate an increasingly complex and ever-evolving world of medical practice. Most physicians experience numerous challenges and difficulties when trying to attract and retain patients.
While traditional advertising is still preferred by many doctors, the online landscape offers new opportunities for designing and implementing innovative and effective marketing strategies. Here are some ways physicians can expand their medical practice using local advertising.
Digital Advertising Landscape
Although today’s fast-paced digital advertising space is extremely competitive, it is also one of the most essential and profitable tools for generating new leads and attracting patients to your medical practice for high revenue procedures.
Digital advertising has a number of different platforms, each having its unique set of pros and cons. However, the platforms with the highest number of hitters are Facebook and Google Adwords when it comes to medical practice.
- Facebook Ads
Facebook is an integral part of any business’ marketing and advertising strategy, and not just a private medical practice. As a doctor, you can use a well-crafted Facebook strategy to boost revenues and keep your competition in check.
Using Facebook advertisements and paid campaigns to give away low-ticket service for free is a great way to attract local clientele.
The idea is to offer a free entry-level service to local patients and introduce them to the practice. Targeted Facebook ads will not only help you gain the exposure you need to attract new patients, but it is also a proven strategy to give your clients a great first experience and keep them coming back to you repeatedly.
Once the customer has a positive experience visiting your clinic, they will naturally want to come back again and again.
- Google Adwords
Like Facebook, PPC or pay-per-click advertising carries unique advantages for targeting potential patients for your clinic. Google Adwords allows physicians and private medical practitioners to target specific keywords in search and advertise to potential clients in particular demographic, geographic and lifestyle categories.
You can easily create and manage targeted advertising campaigns using dimensions such as age, gender, employment, interests, location and income.
While digital platforms have transformed today’s advertising industry with sophisticated tools and techniques, established, old school advertising strategies are still useful for many clinics.
In fact, operating a medical practice needs years of experience, careful planning as well as winning advertising strategies designed to attract and retain your patients.
There is always advertising space available in local publications and community dailies that can help you target the patients you want to attract. You can use local advertising to offer discounted screening and reduced rates on certain services for a limited time period that will help you generate a buzz in the neighbourhood.
In addition, you can also put together a list of your current clients and send a personalized direct mail to your patients, informing them of new services being offered or discounted rates for packages deals. Printing and distributing brochures can also serve as an effective advertising strategy.